An Australian icon of craft beer & independent brewery ownership, the Stone & Wood brand is a staple amongst promiscuous craft consumers.
The brand adopts a monolithic brand architecture approach which relies heavily on colour for key differentiation, with the support of unique ownable naming, an unconventional approach in its day which has created valuable iconic assets such as "Pacific Ale". A strategic on-brand colour palette was devised along with precise technical application to ensure all touch points are consistent and can be reproduced. The scope of this project extends across; 330mL & 500mL labels, cluster 6 packs, cartons, tap decals & badges, various POS and seasonal & promotional packaging.